We back entrepreneurs crafting borderless cult brands
OUR PASSIONS: CULT BRANDS, ENTREPRENEURIAL ENERGY AND BORDERLESS REACH
NEO is an investment partner which has built a multinational team of remarkable and talented people who share the same passion for partnering with visionary entrepreneurs to help them transform their businesses into successful global brands. We are a closely-knit and multicultural team speaking 10 languages collectively – with an extensive knowledge of brand building in the key regions of the world.
We are expert brand investors and builders; but we could not work successfully alongside brand founders without also having a talent for hearing and understanding their stories, respecting and enjoying their creativity and supporting them and their teams with total involvement and a commitment to excellence and integrity in everything we do.
CRAFTING BEAUTIFUL & EXCITING ENTREPRENEURIAL SUCCESS STORIES
We are focused on really exciting, authentic brands with high potential to grow in new markets and all channels. When we find a brand that fits these criteria, we invest and help the entrepreneurial team to build the foundations they need to grow internationally, providing strong partnership to support that expansion. We believe growth should never be at the expense of the brand's DNA, and that the best brands can connect emotionally with customers in every corner of the world.
We bring more to the table than funding. Our global experience, network and implementation expertise provide the fuel to accelerate a brand's successful growth into new markets. Our responsive and resourceful team can facilitate strategy development, assist with brand analysis, practical problem solving, business planning, financial, tax and legal navigation, and local market partnerships.
Our people are as energetic and creative, diligent and dedicated as the brand owners we work with, and when we get together with an entrepreneurial management team that wants to grow, fantastic synergies happen.
Valextra Flagship Store - Milan, Italy
“At NEO, we have always been awed by the extraordinary ability of visionary entrepreneurs to create an irresistible desire for their brand, reaching out to a borderless ‘tribe’ of consumers who all share many of the same values and aspire to a specific lifestyle, no matter where they live. There is always so much to learn when you have the privilege of working alongside such creative and talented people. This is why I founded NEO, and why I encourage our team to excel at supporting amazing growth for the brands strictly within their unique DNA, and backing the entrepreneurs and managers who created those brands to develop a fantastic cultural movement.”