Launched in 2008 with a collection of dresses devoted to quality, cut and fit, Victoria Beckham is the eponymous luxury brand of British fashion entrepreneur Victoria Beckham. The brand has developed a modern and distinctive style, praised by customers and critics alike, with Victoria Beckham winning Best Designer Brand and Brand of the Year at the British Fashion Awards, Harper’s Bazaar’s British Brand of the Year and an OBE for her contribution to the fashion industry. The company has an atelier and two offices based in London, with a flagship store on Mayfair’s Dover Street and a third office located in New York.
Today, the Victoria Beckham brand evolves beyond ready-to-wear, with the introduction of, artisanal eyewear leather goods, the launch of a successful makeup capsule with esteemed beauty brand Estée Lauder and an active-wear collaboration with Reebok. Victoria Beckham is also reaching an increasing number of customers worldwide through more than 400 international wholesale accounts, the opening of a store in Hong Kong and the launch of an exclusive collection with Target in the United States. Digitally, the brand engages tens of millions of people through its eCommerce channel and social media platforms.
The partnership between NEO and Victoria Beckham will focus on the building of a global modern luxury fashion and lifestyle brand, with an emphasis on digital experiences and selective retail.